Brand Story
Starting business in 1909 as Suzuki Loom Works SUZUKI was incorporated in 1920 and built its first motorized bicycle the ’Power Free’ which earned a good reputation in 1952. The firm adopted the "S" mark as its corporate emblem in 1958. SUZUKI launched a range of motorcycles which were developed and manufactured by optimizing the most advanced technologies of that period. It established motorcycle plants subsidiaries and joint venture companies both domestically and overseas for the business expansion. Meanwhile SUZUKI started to participate in various international motorcycle races and has won the driver championship for years which has brought it great fame. In particular its GSX-R series takes an essential role. Today SUZUKI has developed into a world-renowned motorcycle brand favored by motorcycle lovers around the world. The "S" trademark is recognized by people throughout the world as a brand of quality products that offer both reliability and originality. In 2020 Suzuki Motor Corporation celebrated its 100th Anniversary of foundation.
Suzuki Motor Corporation signed a joint-venture contract for motorcycle production with Jinan Qingqi Suzuki Motorcycle Co. Ltd. in China in 1994. Production of SUZUKI Motorcycles began at Jinan Qingqi Suzuki Motorcycle Co. Ltd. in 1996.
Under the mission statement “Develop products of superior value by focusing on the customer” QINGQI SUZUKI makes efforts to create core force in brand product technology and service constantly plans and opens up the new business platform and promotes the reforms since its inauguration depending on the prompt response to industry policy accurate grasp of market prospect efficient and coordinated management mechanism of SUZUKI and the operation system that keeps pace with the times. The Company has began to enter a period of rapid development and is gradually growing into a reliable and excellent motorcycle enterprise.
The development and growth of the Company cannot be separated from leaders at all levels and people from all walks of life who always care about support and help it for many years. The Company will continuously strive for manufacturing of valuable products appreciated by customers adhering to the principle of serving the society and giving back to the society.